Advanced Search Engine Optimization Programme

Oscar IT Solutions
Hyderabad
45


Course Summary

IT, Software & Hardware
45
Class room
Beginner/Entry level

Course Overview

OSCAR IT Solution , since its inception in the year 1999, capabilities have increased globally in
terms of its services & solutions, skilled workforce and infrastucture. This rapid growth pattern continues well into the 21st century, OSCAR IT Solutions, Inc.

  • salesforce.com online classes
  • Training on PEGA real time projects
  • Training on Digital Marketing(SEO, SEM, SMM)
  • Every Month we conduct Workshop on Google Adsense


Course Description

  • Section 1 - Introduction to SEO
  • Section 2 - Search Engine Overview
  • Section 3 - Keyword Research
  • Section 4 - Applying Keyword Research to Your Web Pages
  • Section 5 - Service Could Concepts
  • Section 6 - Using SEO Tools
  • Section 7 - Online Marketing and SEO
  • Section 8 - Linking Builds Rankings
  • Section 9 - Link Building Through Marketing and Social Media
  • Section 10 - Local, Mobile, and Search
  • Section 11 - SEO Measurement
  • Section 12 - SEO for Different Business Models
  • Section 13 - Technical Issues in SEO

 


Topics Covered

    Section 1 - Introduction to SEO:

    • Chapter Intro
    • Overview of the Course
    • The Search Industry, Market Size, and Job Prospects
    • Business Impact

    Section 2 - Search Engine Overview:

    • Chapter Intro
    • Search Engine Overview
    • Understanding Blended Results
    • Understanding Search Results for SEO
    • Spiders, Bots, and Crawlers
    • The Search Engine Algorithm
    • Coding and Tech Primer
    • Search Engine Obstacles
    • Testing for Friendliness

    Section 3 - Keyword Research:

    • Chapter Intro
    • Words Are the Key
    • Call It What It Is
    • The Keyword Longtail
    • Keyword Research Tools
    • Keyword Trends
    • Using a Spreadsheet to Manage Keywords

    Section 4 - Applying Keyword Research to Your Web Pages:

    • Chapter Introduction
    • SEO At Its Most Basic Level
    • Key Page Elements and Their Impact on Rankings
    • Optimizing Images and Files
    • Checklist for On-Page Optimization
    • SEO and Contextual Site Architecture

    Section 5 - Service Could Concepts:

    • Create Case
    • Manage Cases
    • Researching and Resolving Cases
    • Communicating the Outcome
    • Automate case management
    • Capturing and associating cases efficiently
    • Helping customers helping themselves
    • Improving productivity

    Section 6 - Using SEO Tools:

    • Chapter Introduction
    • Linkdex
    • Raven Tools
    • Google Webmaster Tools
    • Bing Webmaster Tools
    • Firefox Extensions for SEO
    • Web Developer Toolbar
    • World-Class Training

    Section 7 - Online Marketing and SEO:

    • Chapter Intro
    • SEO and Marketing
    • Scanability
    • Creating Credibility
    • Conversion: The Goal of the Site
    • Little Things That Make a Big Difference
    • Content That Creates Conversions

    Section 8 - Linking Builds Rankings:

    • Chapter Intro
    • The Importance of Links
    • The Types of Links
    • Building Links
    • Building Relationships
    • Link Prospecting

    Section 9 - Link Building Through Marketing and Social Media:

    • Chapter Intro
    • Finding Your Niche
    • Developing a Content Plan
    • Social Media Accounts and Linking
    • Marketing Your Content

    Section 10 - Local, Mobile, and Search:

    • Chapter Intro
    • Local Business Listings: Google+
    • Local Business Listings: Yahoo and Bing
    • FourSquare, Yelp, and Localeze

    Section 11 - SEO Measurement:

    • Chapter Intro
    • Rankings Are Not the Goal
    • Measuring Value
    • Reporting Results
    • Ranking Reports
    • Reporting Strategies

    Section 12 - SEO for Different Business Models:

    • Chapter Intro
    • Competitive Analysis
    • SEO Myths
    • SEO for E-Commerce
    • Creating a Shopping Feed
    • SEO for Lead Generation
    • SEO for Publishers

    Section 13 - Technical Issues in SEO:

    • Managing Missing Pages
    • Robots.txt
    • Site Maps
    • Internal Site Search
    • Managing Site Links

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